SEO (Search Engine Optimization) is not just about keywords — it is a complete strategy for improving your website's structure, content, performance, and user experience to achieve higher rankings and attract targeted visitors.
1. Technical SEO Audit
Check robots.txt and sitemap.xml
Ensure fast loading speed
Remove duplicate pages
Use unique meta tags
2. URL Structure and SEO-Friendly Links
Readable, short URLs (e.g., /catalog/bags)
Include keywords in URLs
Add hreflang tags for multilingual stores
3. Keywords and Content
Research keywords using Google Planner, Ubersuggest
Write clear, helpful content
Insert keywords into H1, H2, product descriptions
Publish articles regularly
4. Mobile Optimization
Responsive layout
Simple navigation on small screens
Optimized speed for mobile devices
5. Internal Linking
Link articles, categories, and products
Add related products
Use breadcrumb navigation
6. Image Optimization
Use descriptive alt attributes
Compress images and use WebP
Enable lazy loading
7. Core Web Vitals
LCP — loading speed of main content
FID — interaction delay
CLS — layout stability
8. Local SEO
Show address and working hours
Set up a Google Business Profile
Collect customer reviews
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